SUSTAINABLE TOURISM
The importance of tourism to Cambodia’s future economy by Michael Horton After more than a decade of spectacular growth, how can the tourism industry in Cambodia respond to the more demanding market conditions now faced by holiday destinations worldwide? In common with all periods of adversity, the current situation also presents opportunities for those willing and able to respond to the challenges ahead. as a holistic destination in its own right. In recent years the question taxing most industry players was how to increase the yield from each tourist: how to encourage them to stay longer; how to add more value? With visitor numbers
expected to fall, this has assumed a greater priority, and is now joined by the question of how to keep up the numbers. Undoubtedly and quite rightly, any future Cambodian tourism experience is going to involve the Angkor temples. This World Heritage Site has driven tourism development and it has been relatively easy and inexpensive to improve the infrastructure around a small area of Siem Reap to produce world class,
Read More in Cambodia Insight Website on Issue 10 Page 36.
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